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TheProprietary Blend

Clinically Studied* News  ·  *Study Pending Since 2011

About The Proprietary Blend

This is a satire site. Every article on The Proprietary Blend is fiction. The people, companies, brands, products, studies, quotes and events described here are invented. Nothing on this site is news, medical advice, legal advice, or regulatory guidance, and none of it should be relied on for anything.

The Proprietary Blend covers the dietary supplement industry the way the industry covers itself: with great confidence and an undisclosed amount of each ingredient.

We make fun of archetypes, habits and practices that anyone who has worked a trade show booth will recognize. We do not write about real people or real companies. If a story reminds you of someone, that is a coincidence, if a suspicious one.

Our newsroom is staffed entirely by fictional writers, none of whom exist, all of whom are on deadline.

Our standards

  • Every article is 100% fiction, standardized to 100% fiction.
  • We do not run ads, tracking, analytics, or third-party scripts. This site does not know who you are.
  • These statements have not been evaluated by anyone.